Evaluation Q.3

What kind of media institution might distribute your media product and why?

The mainstream institution might distribute my media product because my magazine mostly consists of dominant ideas. Therefore it would be distributed on a multi-platform consumption to be able to get sold out to a mass crowd.

My magazine turned out a success regarding the fact that I achieved most of the ideas I had initially planned.

I can compare this because of looking back at what I concluded in my research:

My audience profile:

You are part of the younger generation, know your facts about music, like to think of yourself as a radicalist, most likely a student of some aspect and you enjoy living life to the full, most likely being a post-modernist.

• I shall use a major distributing company for my magazine, because it is of one of the mainstream genres and shall be most successful if it is distributed through a major company.
• Therefore I shall use leading stores to sell my magazines, such as Asda, Morrisons, Tescos, WHSmiths etc.
• I shall also use online platforms, (making use of media 2.0). Therefore I shall use facebook, mypace and twitter to connect to my audience, because these social networking sites are very useful for viral marketing, as that saves ink and printing costs. It also speeds up the promoting process.
  
• I also want to distribute my magazine on the TV and radio to ensure a broad basis in order to reach as wider audience as possible.

In conclusion to this research which I did before I made the magazine...

REGARDING DISTRIBUTION:

• I shall use multi-platform media consumption to distribute my magazines - meaning I need a huge company to distribute them.
• I shall sell my magazines in leading stores.
• Another addition to what I found in my research is that I want to make it possible to buy the magazines through subscription, as I found that many leading magazines do this.

REGARDING ADVERTISING:

• Television - This method of advertisement is quite expensive but gets across to a mass amount of people.
  
• Radio - This method of advertisement is cheaper than the television method, but yet again gets across to a mass amount of people. I plan to advertise my magazine on radios targetted at my young audience, mainly on Kerrang, BRMB and Wyvern etc.
  
• Media 2.0, Internet, Social networking sites - This is the cheapest method because it is free, as the audience spread the word about the magazine themselves, which is called viral marketing.
  

My Distribution Methods

In conclusion, I have decided to use all forms of advertisement, because I would be able to afford it with the multi-platform consumption of distribution. Using all methods of advertisement and distribution should insure my magazine to have a success.