Evaluation Q.4

Who would be the audience for your media product?

Demographic Profile:

As taken from my research...

• Part of the younger generation, Know facts about music, Radicalist, Student of some level, Live life to the full, Post-modernist, Enjoy the outside, Fun seeker, Not afraid to take risks, Like to express individuality, Do not care what people think of them, Free spirited, Having a family in the future is not a priority, Personality is not completely mature, Musical appreciation
• Dress Sense: Low waist skinny/baggy jeans, converses/DC's/Vans, leather jackets, studded belts/wristbands, T-shirts, hoodies
  Appearance: Piercings (particularly eyebrows and ears), stretchers, wristbands, beanies/backward baseball caps, side fringes, hair gel

• Music Preferences: Fall out boy, Blink 182, Sum 41, System of a Down, Green Day, Dead Poetic, Nickelback, Kid Rock, Evanesence, Guns 'N' Roses, 3 Doors Down, Coldplay, Good Charlotte, Simple Plan, The Fray, The Calling, Skillet, Avril Lavigne, Angels and Airwaves, P!nk, Queen, BonJovi
• TV Programme Prefrences: Skins, Scrubs, My Name is Earl, The Big Bang Theory, Friends, MTV, VH1, E4, BBC, Film4
  Radio Preferences: Kerrang, BRMB, Total Rock, Rock FM, Wyvern
  Website Preferences: Twitter, Facebook, Youtube, Myspace, Ultimate Guitar, Photobucket
  

My Target Audience

I am happy with the lifestyle which I chose my target audience to live by, which I created during the planning process of this project. When I made my collage to go with the concepts which I made in this lifestyle profile, my target audience said that they liked the majority of the ideas on this list. Therefore, when drafting out my magazine pages, I decided to base it around people who are into the sorts of things which are above.

Also, after I had made the real versions of my final magazine pages, I decided that the preferences in the different types of TV shows, radio stations and websites which my target audience had, would be where I'd advertise my magazine when distributed.

The dress sense which I concluded my target audience to have were what I made my models wear when doing my photo shoots for my magazine pages. This particularly consisted of low waist - baggy jeans, converses, beanies etc...

The music preferences which I made in my lifestyle profile here, were what I included in my magazine's content.

Demographic Profile:

As taken from my research...

• Age Range: Teens to young adults = 15 - 25 years
• Sex: Mainly men

I am happy with the targeted audience which I created during the planning process of this project, it worked well because I based nearly everything around this age range and sex. I feel as though this was one of the keys to my magazine becoming morealess exactly how I saw it in my head.

Jicnars Scale Status:

As taken from my research...

• Job: Most likely a full or part time student, but also, as referred on theJicnars scale: my audience would be at D, C2, C1 and B
  D = Semi and unskilled manual workers - eg, bank clerk
  C2 = Skilled manual workers - eg, plumber
  C1 = Supervisory, clerical, junior administrative or professional - eg, labourer
  B = Intermediate managerial or professional - eg, middle manager
  Therefore, the target audience would be for:
  Middle class
  Skilled working class
  Working class
  Lower middle class

HOWEVER, after making this list from my research:

I have concluded that this magazine would be for the students more than for any workers on this Jicnars scale. This is because my target audience is mainly for young men, who love rock - therefore I would not particularly associate this with a middle class man.

Psychographic Status:

As taken from my research...

• Social Values: Post-modernists, which is 'to have, to be, to play'

HOWEVER, after making this list from my research:

I am going to also put my target audience as 'radicals' from the Psychographic scale. Radicals are people who think of themselves as an individual. I came this conclusion because many of these young men (from my target audience) are into rock and lyrics. This means that they like creativity, and individualism is one of the keys to creativity.

In conclusion to my audience profile, I have kept to the same concepts which I made in my earlier planning and preparation stages. I felt that this way was best, because I made it after I had done my audience research so that I had a pretty sure idea that these profiles were correctly associated with my target audience. This made it easier to draft out and plan the pages of my magazine, because I based it around these profile conventions - and it was a logical method to stick to these profiles; because if I had kept on changing the profile concepts, then the conventions on my final magazine would not have been clear as to what target audience/genre it was meant for.