Evaluation Q.5

How did you attract/address your audience?

This is a video clip of my interviews that I did with a variety of young people who fit into my target audience. However, I included both boys and girls in my interviews, despite the fact that I came to the conclusion that guys should be my only gender for target audience. I interviewed a girl so that I could gain a fair take from people's opinions.

Overall, I found that majority of my target audience said:

• My magazine would be more for boys than girls. Therefore, just a male audience.
• The writing is too small on the article and there is too much of it. I should have separated it out with bigger words.
• The images stood out the most, and so did the yellow titling.
• The topics that I featured my magazine were interesting.
• I used a variety of bands - featured bands that everyone knows of and unsigned bands.
• The colours of the letters etc, were most striking.

Overall, I found that majority of the un-targeted group said:

• The magazine is definitly for the younger generation.
  
• There is too much writing on the double page spread - there should be a line under every new topic and more paragraphs.
  
• Both the text and pictures stand out the most.
  
• The topics were more suitable for a younger audience.
  
• The models used were suitable for the genre.
  

In conclusion I have found that my target audience like the concepts of my magazine, but the older generation don't. However, this is important, because it shows that my magazine has been designed successfully to fit the right target audience; showing that my previous planning developments to reach the final stages of my resulting magazine went as planned. This means that it would be distributed successfully.

• My magazine was achievably a prefered reading to the younger generation (which is good, but this is my target audience). I think that this was due to my mode of address being very informal - which is what my targeted younger generation want. They responded to the text in the way which I wanted them to and instantly picked up on the genre that my magazine was.
  
• Yet for the older generation, it is of a aberrant reading. This is most likely because the informal mode of address is not something which attracts the attention of an older audience.
  

- A prefered reading is where the audience respond to text in the way that you want them too.
- An aberrant reading is where the audience do not understand the messages/values in the text.